September 19, 2017
To switch or not to switch: The impact of eUICC on End-User Behaviours
The impact of Embedded UICC (eUICC) in the Consumer RSP domain may cause several changes throughout the industry, but how will the Consumer RSP domain’s ecosystem evolve and adapt to meet and address these changes? Will End-Users be switching eUICC profiles every day to get the best rates? How will the MNOs try to prevent this, or will they actually encourage it?